Nexo re-enters US market with $11 billion in assets

Nexo, the digital wealth platform managing $11 billion in assets, has announced its re-entry into the U.S. market, unveiling its product suite at an exclusive business event.  

The announcement featured keynote speakers including Donald Trump Jr., Executive Vice President of The Trump Organization; Gila Gamliel, Israel’s Minister of Innovation, Science, and Technology; and Nexo Co-Founder Antoni Trenchev.  

Trenchev emphasised the company’s commitment to innovation and resilience, stating, “America is back - and so is Nexo,” crediting President Donald J. Trump’s leadership for fostering an environment conducive to innovation.  

Trump Jr. highlighted the growing importance of crypto and digital assets in strengthening the U.S. economy and called for a supportive regulatory framework to empower entrepreneurs and maintain competitiveness in the digital economy.  

Nexo’s 2025 growth plan includes expanding its product offerings, enhancing user experience, and integrating advanced technologies such as AI-driven portfolio management and multi-asset trading with up to 100x leverage.  

The company is also focused on global expansion, including growing its presence in Latin America by partnering with Sphere Labs to improve cross-border business payments through blockchain solutions.  

Nexo plans to launch new features like cashback rewards on its Nexo Card, revamped loyalty programs for its native token, and white-label solutions to empower businesses with crypto services.  

These initiatives aim to position Nexo as a comprehensive digital asset platform catering to both retail and institutional clients.  

The company’s strategic re-entry into the U.S. market signals confidence in regulatory progress and the growing adoption of crypto financial services.